‘Straight’ to the Point: Modern Ideas for Sleek Strands

Yes, we know. Universally flattering poker-straight hair telegraphs empowerment and screams femme fatale. And we keep using the sizzling hot flat iron to straighten our mane, but unfortunately the effects last until we take the first shower.

It is now time to meet the revolutionary in-salon smoothening treatments that say ‘good bye’ to nasty frizzy locks and ‘hello’ to shinier, smoother diva strands! Oh, and did I mention a string of oohs and aahs

whenever you make an appearance?

Boasting an exotic name and devoted fans, such as Nicole Kidman and Jennifer Aniston, Brazilian Blowout Zero is a professional treatment meant to keep your strands smooth in any type of weather (oh yes, even the London fog!).

Born in a Hollywood salon, this treatment can be performed even on permed, bleached or damaged strands thanks to its amazing proprietary plant-derived

Kerasafe bonding system. It actually works like a reverse perm, and its ingredients, such as annatto seed and camu camu restructure the hair, creating a protective protein shield around the hair shaft. The treatment eliminates frizz and offers your hair a massive shine boost and, in just 90 minutes, it gives you radiant, frizz-free and smooth strands that last up to 12 weeks. Tempting enough, ladies?

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